Applications of Web Data Extraction in Ecommerce

web data mining ecommerceWe all know the importance of data generated by an organisation and its application in improvement of product strategy, customer retention, marketing, business development and more. With the advent of digital age and increase in storage capacity, we have come to a point where the internal data generated by an organisation has become synonymous with Big Data. But, we must understand that by focusing only on the internal data, we are losing out another another crucial source – the web data.

Pricing Strategy

This is one of the most common use cases in Ecommerce. It’s important to correctly price the products in order to get the best margins and that requires continuous evaluation and remodeling of pricing strategy. The very first approach takes into account market condition, consumer behavior, inventory and a lot more. It’s highly probable that you’re already implementing such type of pricing strategy by leveraging your organisational data. That said, it’s also equally important to consider the pricing set by the competitors for similar products as consumers can be price sensitive.

We provide data feeds consisting of product name, type, variant, pricing and more from Ecommerce websites. You can get this structured data according to your preferred format (CSV/XML/JSON) from your competitors’s websites to perform further analysis. Just feed the data into the analytics tool and you are ready to factor in the competitors’ pricing into your pricing strategy. This will answer some the important questions such as: Which product can attract premium price? Where can we give discount without incurring loss? You can also go one step further by using our live crawling solution to implement a robust dynamic (real-time) pricing strategy. Apart from this, you can use the data feed to understand and monitor competitors’ product catalog.

Reseller management

There are many manufacturers who sell via resellers and generally there are terms that restrict the resellers from selling the products on the same set of Ecommerce sites. This ensures that the seller is not competing with others to sell own product. But, it’s practically impossible to manually search the sites to find the resellers who are infringing the terms. Apart from that, there might be some unauthorized sellers selling your product on various sites.
Web data extraction services can automate the data collection process so that you’ll be able to search products and their sellers with less time and efficiently. After that your legal department can take the further action according to the situation.

Demand analysis

Demand analysis is a crucial component for planning and shipping products. It answers important questions such as: Which product will move fast? Which one will be slower? To start off, e-commerce stores can analyze own sales figures to estimate the demand, but it’s always recommended that planning must be done much before the launch. That way you won’t be planning after the customers land on your site; you’d be ready with right number of products to meet the demand.
One great place to get a solid idea of demand is online classified site. Web crawling can be deployed to monitor the most in-demand products, categories and the listing rate. You can also look at the pattern according to different geographical locations. Finally, this data can be used to prioritize the sales of products in different categories as per region-specific demand.

Search Ranking on marketplaces

Many Ecommerce players sell their product on their own website along with marketplaces like Amazon and eBay. These popular marketplaces attract a huge number of consumers and sellers. The sheer volume of sellers on these platforms makes it difficult to compete and rank high for particular search performed on these sites. Search ranking in these marketplaces depends on multiple factors (title, description, brand, images, conversion rate, etc.) and needs continuous optimization. Hence, monitoring ranking for preferred keywords for the specific products via web data extraction can be helpful in measuring the result of optimization efforts.

Campaign monitoring

Many brands are engaging with consumers via different platforms such as YouTube and Twitter. Consumers are also increasingly turning towards various forums to express their views. It has become imperative for businesses to monitor, listen and act on what consumers say. You need to move beyond number of retweets, likes, views, etc. and look at how exactly consumers perceived your messages.
This can be done by crawling forums and sites like YouTube and Twitter to extract all the comments related to your brand and your competitors’ brand. Further analysis can be done by performing sentiment analysis. This will give you additional idea for future campaigns and help you optimize product strategy along with customer support strategy.

Takeaway

We covered some of the practical use cases of web data mining in the e-commerce domain. Now it’s up to you to leverage the web data to ensure growth of your retail store. That said, crawling and extracting data from the web can be technically challenging and resource intensive. You need a strong tech team with domain expertise, data infrastructure and monitoring setup (in case of website structure changes) to ensure steady flow of data. At this point it won’t be out of context to mention that some of our clients had tried to do this in-house and came to us when the results didn’t meet expectation. Hence, it is recommended that you should go with a dedicated Data as a Service provider who can deliver data from any number of sites according to pre-specified format at desired frequency. PromptCloud takes care of end to end data acquisition pipeline and ensures high quality data delivery without interruption. Check out our detailed post of on things to consider when evaluating options for web data extraction.

Source Url:-https://www.promptcloud.com/blog/applications-of-web-data-extraction-in-ecommerce/

Web Scraping – A trending technique in data science!!!

Web Scraping – A trending technique in data science!!!

Web scraping as a market segment is trending to be an emerging technique in data science to become an integral part of many businesses – sometimes whole companies are formed based on web scraping. Web scraping and extraction of relevant data gives businesses an insight into market trends, competition, potential customers, business performance etc.  Now question is that “what is actually web scraping and where is it used???” Let us explore web scraping, web data extraction, web mining/data mining or screen scraping in details.

What is Web Scraping?

Web Data Scraping is a great technique of extracting unstructured data from the websites and transforming that data into structured data that can be stored and analyzed in a database. Web Scraping is also known as web data extraction, web data scraping, web harvesting or screen scraping.

What you can see on the web that can be extracted. Extracting targeted information from websites assists you to take effective decisions in your business.

Web scraping is a form of data mining. The overall goal of the web scraping process is to extract information from a websites and transform it into an understandable structure like spreadsheets, database or csv. Data like item pricing, stock pricing, different reports, market pricing, product details, business leads can be gathered via web scraping efforts.

There are countless uses and potential scenarios, either business oriented or non-profit. Public institutions, companies and organizations, entrepreneurs, professionals etc. generate an enormous amount of information/data every day.

Uses of Web Scraping:

The following are some of the uses of web scraping:

- Collect data from real estate listing
- Collecting retailer sites data on daily basis
- Extracting offers and discounts from a website.
- Scraping job posting.
- Price monitoring with competitors.
- Gathering leads from online business directories – directory scraping
- Keywords research
- Gathering targeted emails for email marketing – email scraping
- And many more.

There are various techniques used for data gathering as listed below:

- Human copy-and-paste – takes lot of time to finish when data is huge
- Programming the Custom Web Scraper as per the needs.
- Using Web Scraping Softwares available in market.

Are you in search of web data scraping expert or specialist. Then you are at right place. We are the team of web scraping experts who could easily extract data from website and further structure the unstructured useful data to uncover patterns, and help businesses for decision making that helps in increasing sales, cover a wide customer base and ultimately it leads to business towards growth and success.

Source:http://webdata-scraping.com/web-scraping-trending-technique-in-data-science/

Tips For Data Scrapping in PDF File

Tips For Data Scrapping in PDF File

What is the Data Scrapping?

End data, a method or a procedure in which material is extracted from the text refers to a document. A person using this process can remove material from a PDF file format.

Those involved in commercial activities may fall short on data disposal. It is a process in which data or information can be extracted from the Portable Document Format file. They have tools that automatically format data that different provisions may be found on the Internet are easy to use. These advanced tools to the needs of users can gather information. Users do just words or phrases and all related equipment, Portable Document Format file that will extract the necessary information available to enter. It is widely used to collect information from an editable format.

Portable Document Format files are a major asset to protect the originality of the documents you convert from Word to PDF data. Algorithms the image file compression file sizes are due to heavy graphics or content are less. A portable Data Scrapping document format or to fix any software, hardware independent. File encryption enhances the security of its content allows.

How data from a PDF file, you can scrap?

A portable document format that an application for exchange or transfer data over the content or the platform can be used. Part of storing large amounts of data as a simple tool can use this program. Easy and rapid application materials in a portable document format can handle. The computer program that more or stored in a Portable Document Format file is a variety of data extracted.

Valuable content in a particular file can remove a non-editable. An application containing a PDF document can make large amounts of valuable information. This technique of sampling equipment reports, theses, presentations, projects, manuals and other documents those are useful to prepare.

Information out to eliminate important data in the format support. Easily extracted from a person can keep the formatting of the data intact and secure. You and PDF documents on a variety of subjects to make a number of Word may be for information purposes. A scene from a non-editable file can delete content or images. Therefore, with text and graphics can be extracted.

A Portable Document Format is an application that is used for a variety of reasons. A personal password, certificates and digital signatures can encrypt files using. It is portable and compatible format that allows you to transfer your files in Portable Document Format is applied. The request to use the information for a variety of reports can be prepared properly.

Source:http://www.sooperarticles.com/business-articles/outsourcing-articles/tips-data-scrapping-pdf-file-492673.html#ixzz4hmydaqhY

Web Data and Web Scraping

Web Data and Web Scraping

You can get web data through a process called web scraping. Since websites are created in a human readable format, software can’t meaningfully analyze this information. While you could manually (read: the time-consuming route) input this data into a format more palatable to programs, web scraping automates this process and eliminates the possibility of human error.

How You Can Use Web Data

If you’re new to the world of web data or looking for creative ways to channel this resource, here are three real world examples of entrepreneurs who use scraped data to accelerate their startups.
Web Data for Price Monitoring

The key to staying ahead of your competitors online is to have excellent online visibility, which is why we invest so much in paid advertising (Google Adwords). But it occurred to me that if you aren’t offering competitive prices, then you’re essentially throwing money down the drain. Even if you have good visibility, users will look elsewhere to buy once they’ve seen your prices.

Although I used to spend hours scrolling through competitor sites to make sure that I was matching all of their prices, it took far too long and probably wasn’t the best use of my time. So instead, I started scraping websites and exporting the pricing information into easily readable spreadsheets.

This saves me huge amounts of time, but also saves my copywriter time as they don’t have to do as much research. We usually outsource the scraping, as we don’t really trust ourselves to do it properly! The most important aspect of this process is having the data in an easily readable format. Spreadsheets are great, but even they can become too muddled up with unnecessary information.

Enriched Web Data for Lead Generation

We use a variety of different sources and data to get our clients more leads and sales. This is really beneficial to our clients that include national and international brands who all use this information to specifically target an audience, boost conversions, increase engagement and/or reduce customer acquisition costs.

Web data can help you know which age groups, genders, locations, and devices convert the best. If you have existing analytics already in place, you can enrich this data with data from around the web, like reviews and social media profiles, to get a more complete picture. You’ll be able to use this enriched web data to tailor your website and your brand’s message so that it instantly connects to who your target customer is.

For example, by using these techniques, we estimate that our client Super Area Rugs will increase their annual revenue by $450,000.

Web Data for Competitor Monitoring

The coupon business probably seems docile from the outside but the reality is that many sites are backed by tens of millions of dollars in venture capital and there are only so many offers to go around. That means exclusive deals can easily get poached by competitors. So we use scraping to monitor our competition to ensure they’re not stealing coupons from our community and reposting them elsewhere.

Both the IT and Legal departments use this data–in IT, we use it more functionally, of course. Legal uses it as research before moving ahead with cease and desist orders.

And there you have it. Real use cases of web data helping companies with competitive pricing, competitor monitoring, and increasing conversion for sales. Keep in mind that it’s not just about having the web data, it’s also about quality and using a reputable company to provide you with the information you need to increase your revenue.

Source:https://blog.scrapinghub.com/2016/11/10/how-you-can-use-web-data-to-accelerate-your-startup/

Data Mining Services

Data Mining Services

The aim of the data mining process is to collect the information from reliable online sources as per the requirement of the customer and convert it to a structured format for the further use. The major source of data mining is any of the internet search engine like Google, Yahoo, Bing, AOL, MSN etc. Many search engines such as Google and Bing provide customized results based on the user’s activity history. Based on our keyword search, the search engine lists the details of the websites from where we can gather the details as per our requirement.

Collect the data from the online sources such as Company Name, Contact Person, Profile of the Company, Contact Phone Number of Email ID Etc. are doing for the marketing activities. Once the data is gathered from the online sources into a structured format, the marketing authorities will start their marketing promotions by calling or emailing the concerned persons, which may result to create a new customer. So basically data mining is playing a vital role in today’s business expansions. By outsourcing the data entry and its related works, you can save the cost that would be incurred in setting up the necessary infrastructure and employee cost.

Source:https://www.isnare.com/?aid=1839547&ca=Internet

Understanding URL scraping

Understanding URL scraping

URL scraping is the process where you automatically extract and filter URLs of WebPages that have specific features. The features that you are looking for vary depending on your goal. For example, if you are looking for a site where you can place your comment and get back link juice, you should go for WebPages that allow dofollow comments.

Techniques for URL scraping

There are many techniques that you can use to get the URL that you are looking for. Some of these techniques include:

Copy pasting: this is where you visit a given site and check whether it has the features that you are looking for. For example, if you are interested in dofollow links, you should visit a number of sites and find out if they have your target links. You should then identify the ones that have the features that you are looking for and compile a list.

Text grepping: this is a technique that allows you to search plain text on websites that match a regular expression. Although, the technique was designed for Unix, you can also use it on other operating systems.

HTTP programming: here you retrieve the WebPages that have the features that you are looking for. You should then note the URL of the pages. To retrieve the pages you have to post HTTP requests using a remote server that uses socket programming.

HTML Parser: a HTML parser allows you to mine data by detecting a common template, script or code on a specific website or Webpage. To be able to detect the script or code you have to use one of the many programming languages: HTQL, Java, PHP, XQuery and Python. Once the data is extracted, it's translated and packaged in a way that you are able to easily understand it.

DOM parsing: This is a technique where you retrieve dynamic content that has been generated by client side scripts that execute in a web browser such as Google Chrome, Mozilla Firefox or any other browsers.

URL scraping software: this is the easiest way of scraping URLs as all you need is high quality software that will do all the work for you. You should identify the features that you are interested in and then give command to the software. The software will go through all the sites on the internet and extract the URLs of the pages that have your target features.

We have plenty of information on CPV and Internet Marketing; therefore, if you are looking for URL Scraper tools for PPV you should highly consider visiting our website.

Source:http://www.amazines.com/article_detail.cfm/6180373?articleid=6180373

15 Web Scraping Services to Extract Online Data

15 Web Scraping Services to Extract Online Data

Web Scraping or Web harvesting is a technique of extracting data from the multiple web pages. It is the process of gathering the information from world wide web. Actually, Web scraping is very tough and time-consuming process if you do not use any automation software. There are many scraping softwares or you can say scraping tools available which can extract your online data easily for your online businesses.

best-web-scraping-services-tools

Here is the list of best web scraping softwares or tools which are accepted by many organizations.

1. Import.io

Import.io is a web data extraction platform that follows the simple process to extract the web data. It builds your own datasets by importing the data from the web page & exporting the data into comma separated file format. As per the experts, Web app development company leaders and industry legends, it is the easiest way to extract your data. Import.io is having a strength to extract the data from the most complex sites. The best thing about Import.io is, without a single line of code, you can scrap a number of web pages easily.

2. Scrape Box

Scrape Box is specially designed for SEO service providing companies and the freelancers. It is the SEO tool that can be used for multipurpose SEO related stuff. It can be used for the multi purposes such as the search engine harvester, comment poster, link checker, keyword & proxy harvester, etc. Scrape Box makes SEO freelancers’ tasks easy as it is like a marketing helper which automatically does many tasks including harvesting URLs, link-building, competitive analysis, executing site audits, etc. Multi-threaded operation, Highly customizable as per your needs, low price, various free add-ons and 24/7 support are the other remarkable features that encourage people for use it.

3. CloudScrape

CloudScrape is the browser based editor or you can say data extraction tool generally used for web scraping, web crawling and big data collection in real time. It gives the facility of saving the collected data on different cloud platforms like Google Drive or Box.net. You can also export your collected data as CSV or JSON. This cloud-scraping service helps in navigation through websites, fill the form, build robots as well as extracting real time data.

4. TheWebMiner

TheWebminer is a popular company that offers high-level web data extraction solutions. It serves web scraping services along with the many more data processing solutions. It is offering automation and consulting services in the era of web data extraction. From one time scraping of the single site to daily reports of multiple competitors, TheWebMiner fulfills your all requirements down to the earth. It also provides data conversion from one format to any other format. It cleans your data by removing duplicates & other irrelevant content. Data analysis in different tiers can also be done by TheWebMiner.

5. 80legs

80legs is a powerful cum flexible web crawling service. Whether you want to use 80legs’ existing scrapers or you want to build your own scrapers, it provides the tool that can help you to scrap the data very speedily. The web scraper claims to over 6 lacs plus domains. Industry leaders like PayPal and MailChimp also use 80legs for web scraping & web crawling. High-performance web crawling with faster speed makes 80legs unique. You can run your own web crawls and/or collect data anywhere from the internet using 80legs.

6. Mozenda

Mozenda is the genuine and advanced data scraping and web data extraction tool recognized by many major brands. It comes with modern cloud-based architecture that offers fast deployment, scalability & easy accessibility. You just need to climb 3 stairs and you are done with your work. At first stair, extract your text, file or images from multiple web pages using Mozenda. At second stair, arrange your data files & export it into popular formats. At last; in the last stair, send your web data to your structured database. Mozenda is the well known because of it’s accuracy that leads to low maintenance.

7. ParseHub

ParseHub is the web browser extension that turns your dynamic websites into APIs. It also converts your poorly structured websites into the APIs without writing a code. It crawls single or multiple websites & also handles JavaScript, AJAX, cookies, redirects, sessions, etc. The user can solve major difficulties in collecting data using ParseHub.

8. Visual Web Ripper

Visual Web Ripper is one stop solution for Automated web scraping, Web harvesting and content extraction from the web. It is one type of web data extraction software that automatically comes to your website and gathers complete content structures. It also comes with some eccentric features like user-friendly visual project editor & repeatedly submit forms for all possible input values.

9. WebHose

WebHose, also known as Webhose.io is a web crawling & data integration software that provides immediate access to real-time & structured data. Continuously crawling thousands of online resources, supports in 240+ languages, covering a wide range of forums, blog platforms & news outlets, fastest integration, a variety of plans and affordable rates are the prominent features of the Webhose.io.

10. Fminer

Fminer is one of the best visual web scraping softwares. It comes with macro recorder and diagram designer. It is pretty easy to use web scraping, web harvesting, web crawling & web micro support software. Other important features are a visual design tool, ability to crawl web 2.0 dynamic websites, options of multiple crawl path navigation, multi-threaded crawling, nested data elements and captcha test, etc.

11. WebSundew

With high productivity & speed, WebSundew rules the world in terms of web scraping & web harvesting. It captures web data with high accuracy as well. It permits users to automate the entire process of extracting and storing the data from websites. It is having a facility of point and click user interface. Data extraction agent is there for given website. WebSundae also provides customer oriented professional support for any kind of query.

12. Content Grabber

Content Grabber is the perfect choice if you want to extract your data by web scraping and web automation. Customer uses this platform to build price comparison portals, market intelligence & monitoring, open source intelligence, content integration and migration, B2B integration or process automation, etc. So, you can also use Content Grabber for a similar type of services.

13. Spinn3r

Want to index blogs, news or social media? Here is the solution. Spinn3r give you the permission to fetch whole data from webblogs, news sites, social media sites, RSS & ATOM feeds, etc. It distributed with a full firehose API which handles 95% of the data indexing requirements. It provides a penetrable admin console. Full-text search, Boilerplate removal, fault tolerance, language and spam detection are the other main features of Spinn3r.

14. WinAutomation

WinAutomation is an automated tool that is specially designed to automate repetitive tasks on your computer. It automatically fills & submits web forms, automatically extracts the data from the web page into text / excel files. WinAutomation automates software robots, automate any desktop application, websites & web applications in such a modern way.

15. Outwit

Outwit is the next generation web harvesting semantic software tool. It is specialized in extracting & organizing online data and media. It will automatically discover a number of webpages or search engine results. Pro version of Outwit provides the facility to navigate from page to page in sequence of results. The tool also lets users extract links, images, email addresses & data tables.

Source:http://www.quertime.com/article/15-web-scraping-services-to-extract-online-data/